The current processes of global communication represent a gradual transition from the dominant influence of states to the influence of large national and transnational corporations. The next stage of opening communication involves the abolition of the dominance of corporate influence, as well as any dominance in general.
Corporations will inevitably have to face millions of private initiatives that will negate their dominant influence, replacing dominance with a network of mutual influence. The first and most powerful tool for mutual and equal influence is open and symmetrical communication.
The type of analysis of the controlled situation is also changing. Anyone who knows how and in what direction the environment is changing, who can quickly adjust the analysis criteria, receives another additional tool, including technologies that have a virtual impact. This is the virtual influence of the constructed semantic space, in which various related areas of social engineering (art, media, politics, etc.) are involved.
In such a semantic open space, even negative situations acquire the opposite content. Counteraction turns out to be a positive action, and countermeasures only reinforce the measures. That is, this is another confirmation that information can become an instrument of influence. The information does not have to be analytical. It can also be publicly available news information that does not require privileges to access it or is subject to disclosure.
Journalism is manipulative. The goals and methods of manipulation are dictated by the founder of the publication. Part of the media, which forms mass consciousness, rushes into the field of sociopolitical struggle. The purpose is to form an ideology beneficial for the founders. Another section of the media works to enrich its founding investor by helping him influence events.
Today the media not only covers major economic processes but also provokes them. Many large financial holding companies create or support large media companies and popular publications aiming to influence economic and sociopolitical development processes.
History of media holdings and media companies
The globalization process has activated the organization of media structures, currently characterized by the creation of large-scale media projects. The most successful joint international projects are being implemented by the largest media corporations that have long established themselves.
For example, the popular The Financial Times, The Wall Street Journal, Independent Media, International Herald Tribune, and Financial Times have already become international publications.
Capital concentration is carried out through the creation of media holdings, or information empires. This makes it possible to implement large-scale and expensive media projects, cooperate and distribute journalistic work by specialization, deepen the content of journalistic investigations. These activities objectively lead to an increase in the work quality of specialists in each given area.
For example, in the UK, although there are private newspapers, most publications are owned by large media corporations. The popular newspaper The Sunday Times is currently owned by News Corp, which also owns the satellite broadcaster. At the same time, the editors are very proud that they do not depend on the newspaper owner, although it seems that this is more of a compromise.
A holding is a company whose assets include controlling stakes in other (subsidiary) companies. The holding allows you to build a system of participation of formally independent firms that may have capital huge compare with the capital of the holding founder. A media holding is a mass media associated to diversify economic risks or increase political influence.
Mass media is an independent industry aimed at shaping public consciousness using organizational and technical complexes that ensure rapid transmission and mass replication of verbal, figurative, and musical information. There are three types of media holdings: party, corporate and local. The first media holdings clearly expressed their political orientation.
The next part of the structure is presented on a corporate basis. Their owners are large business politicians who “play their game” with various political forces and the activities of their media holding are aimed at PR support for their corporation.
Part of the structure is represented by local (regional) media holdings. Their merger takes place in regional geopolitical interests. The process of forming a new structure of regional journalism is flexible and mobile. A favorable background for its successful functioning in the context of heightened competition in the information market is created by the natural predisposition of the audience to local information.